Sports seem to be becoming more and more popular as time goes by, and as
they become more popular that will just lead to more and more brands
being put into sports. Recently this trend can be seen in the fact that
companies are increasing their overall brand awareness by sponsoring
whole teams and complete events. Examples include Red Bull sponsoring a
whole F1 team, and also an Air Racing team, Pepsi and Coke continuing to
fight their cola war by increasing sponsorships of whole teams like
cricket teams.
More brands being linked to sports teams and events can
be seen as a very positive thing because it enhances the entire sport
because of increased consumer awareness. For example if someone was a
big fan of a certain brand and that brand started sponsoring a sport
then their consumers might start to take an interest in the sport and
the sport suddenly gets more fans. It can also work the other way round
with sports fans trying a product that is sponsoring their favorite
sport.
Source:interestingtopics.net
No comments:
Post a Comment